You know who were great brand characters? The Burger King Kid's Club. When I was young, those character designs were so cool, the characters so diverse, that I can't believe Burger King ever abandonned them. I was actually talking about this the other night, about how downright disgusting Burger King is, and how there are absolutely no redeeming qualities about it. But they used to be good...they used to be great.
If they brought those kids back, I'd be there in a grease-strained heartbeat, with cash in hand, ready to choke down whatever passes for a Kid's Meal these days - just to have the image of Wheels on my bag.
I'm serious, I completely forgot about these kids, and it seems like this brand blog was just desinged to release all these repressed memories from childhood.
But back to the kid's - they had such character, such personality. You could tell just by looking at the that they all got along. None of them noticed the differences in the others, whether it was skin colour, mobility, gender - they all got along like kids should. There was no trying to be clever by making them different coloured creatures, or to imply that a hamburger and a bird who represents chicken nuggets (now that I think about it Mc'Donalds, that's pretty sick) could get along. None of this scary clown horseshit (sorry, but I'm really starting to realize how much I hate McDonalds). It was just kids, all getting along, all representing different aspects of childhood, and all of them were cool. You don't get that alot these days, without being overly sappy, or boring, or annoying.
I used to love going to Burger King (and not just because people could smoke in there...mmmm) and I think that because of my current education, I'm starting to understand why. Maybe some of it was the food, or the toys.
But I think a lot of it had to do with those characters: The BK Kid's Club.
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This was fun to read. Lots of great brand examples and your own personality comes shining through. However, sometimes you forget to return to a point you were making and truly demonstrating your understanding of a particular brand concept. Also, you really should be proofreading. Yes, even a blog, especially a blog. Your mark is 8/10.
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