Trends and Issues - Guerilla Marketing

The most recent example of local guerrilla marketing that pops into my head would have to be the transit posters for "this aint flint.com". It was some what interesting and I was curious at the beginning but then when I looked into it and found out it had to do with the economy, I wasn't too impressed. I found that the grungy look they used to pique interest had no relation to the end message of the campaign. When that happens it can be very annoying.

I can think of a few examples of guerrilla marketing that caught my attention lately. Both were for video games and both originated in Japan. One was innovative and clever...and one had boobs.

Blue Dragon -Xbox 360
http://www.youtube.com/watch?v=-tyx9aNN-6k

This was a unique way to market your product. Take a public space and allow people to become a dragon (in shadow at least). It was a seemingly magical and arresting display that not only involved the participant, but all of the public within view of the demonstration. This was one ad that made me wish we were in a higher valued advertising market, so I could see things like this while I was walking downtown.

The second example, as I mentioned before, relied solely on...titillation (not funny)

Ninja Gaiden Sigma 2
http://kotaku.com/5326775/tecmo-puts-boobs-on-a-wall-to-sell-ninja-gaiden-sigma-2

...I don't think I need to say much about this one. If it appeals to you, they have done their jobs. (Not guerrilla marketing, but this is outdone by the "jiggle" commercial for the game. Look it up for a laugh, and just maybe, like yourself a little less for doing so)


As far as Urban Spam is concerned, my laptop is devoid of audio at the moment, so this post will need to be updated once I'm able to listen and respond to the video.