It's funny, ever since I was a serious consumer, I was always of the mind that I was immune to advertising's sticky tendrils. I always thought that no matter how much advertising I saw, it would never be the advertising alone that would sell me on a product.
I've always prided myself on doing my research when needing to purchase a new product: finding reviews to support the best candidate, and shopping around to find the best price. I've never found that I was swayed by the fancy images and word thrown at me by different companies in an effort to prove theirs was the only one I would ever need. I always said I would never be brand loyal - but I'm not sure if that's so true anymore.
Now mind you, this new uncertainty only relates to one brand, and I still maintain that when it comes to any other product category, I will choose based on which is best suited to my needs, and not by the brand alone.
The only brand I will ever say with some certainty that I would always purchase a certain product from is Samsung. The first HDTV I'd bought with my own money, and doing my research was a Samsung LN40A450.
I can't really explain why I've developed this loyalty...maybe it was the high quality of the product. Myabe it was from all the research I'd done to justify that opinion of quality. Maybe it just looks damn sexy...whatever it is, I'm now hooked. Even though right after I got it, my heart sank upon discovering 2 dead pixels - I was still able to look past this defect (which, if you know me, is like convincing yourself to jump out of an airplane).
I can say now without a doubt, that every TV I buy from now on will be a Samsung.
I haven't decided on whether that's a bad thing or not...maybe I need to contradict myself sometimes, to prove that I can still do whatever I want.
Whatever is going on...I can't wait to get home and turn that sucker on.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment