Without a doubt, there is one brand character that I can say say actually majorly influenced my life. Not even from a simple product standpoint, but with a huge overlap into many facets of my life and personality has this character affected me.
I'm speak of course, about Mario.
From the moment I started pushing the right arrow to move him forward, right after my parents had introduced me to this new technical marvel called the Nintendo Entertainment System, I was in love with a form of entertainment that I still enjoy to this day.
Not many things have shaped my life, have moved me so profoundly, or have been as major part of my social interactions - even enhancing my relationship - as much as videogames have.
I owe all this to a humble plumber, one who has since become the image almost synonymous with gaming.
Mario and Nintendo are inseparable. His connection to his brand was so powerful, that he has become a character that defines gaming itself. He is the example of a brand character becoming more than just a representation of his brand, but of his market as a whole; the more I think about, the harder it is to come up with a case that reaches that level of achievement.
He may be the most popular brand character of all time. In my books, he definitely deserves it.
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