Trends - Trend Watching

Okay, I'll admit it: I fell behind on the blog posts and now I have to publish one relating to Oscar predictions AFTER the Oscars have already happened (you'd think that would be easy, right?)

So you know what I'm going to do? I'm going to try something different and hope it works. I'm going to talk about the 2011 Oscars!

So basically what I thought I'd do was analyze just a bit, how these Oscars worked out in terms of social media and what could be done for next year.

We've already been in class and talked about the different trend watching methods that help view the growth of Oscar buzz over time for certain films. It's interesting to dissect it all, but I like to look ahead to see what they can be doing NOW to raise interest for next year.

First of all, The Oscars themselves need a more fully realized level of social interaction. They had the Facebook page this year, but it could use some more depth and a better way of presenting the information it collects. I think for next year, the Oscars should implement interconnected tools that help involve the public in the spectacle of the Oscars. How about mobile apps that all sync to the same database and share that information with all of the official instances of the Oscars online. Have people be able to make their predictions and show realtime stats of who the public thinks is going to win what.

Have an app that has trailers for all nominated movies maybe. When it comes to the 2011 Oscars they need to be on that now. Don't just have a brand presence for a short period of time leading up to the Oscar. In your apps and online presences, incorporate a listing feature so that when you see movies, oyu can put them on a short list to consider for the 2011 Oscars. Give the public something to do year round. Let them post suggestions to see movies that maybe haven't even come out yet. Studios need to get on this too. Let the public be your buzz. Some films are marketed very effectively this way, but in this day and age, it should be easy enough for people to be able to spread the word about a film through an official channel. If a film takes a branded approach to empowering the audience to discuss and promote the film, it's like double the exposure.

So that's my rant about the 2011 Oscars to replace my missing posts. Hope this works!



...and the Best Make-up Post for 2011 goes to...