Barack Obama employed a plethora of social media tactics when he ran for president. Of course he had his own website, but people could also make profiles on his website, thus becoming a part of his campaign and not just passive readers of his site. He utilized a variety of social networking sites like Facebook, MySpace, and Twitter to help spread his presence faster than any public appearances could ever hope to do. He used content based sites like Youtube and Flickr to spread his message. You could even text HOPE to 62262 to be on a mailing list. He pretty much covered the mainstream gamut of social media.
The lesson I could take from his campaign is to take whatever platform you're sending you're message from and apply it to applicable and relevant areas of social media that will be able to elicit the reaction from the audience you want to reach.
At the time I can not think of any local social media initiatives taking place.
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